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To create value for our customers, business partners, personnel, and stakeholders, by achieving unconditional customer satisfaction and trust, without any concession on our principles



To become the distinctive, innovative, and esteemed household name in Turkish insurance industry, guided by global thinking.



  • To be honest and trustworthy insurers,
  • To come up with valuable innovations for our customers,
  • To aim for products and services to provide maximum benefits for and to meet all requirements and expectations of our customers,
  • To strictly comply with laws and regulations,
  • To believe in productive team work,
  • To focus on openness and transparency in communications,
  • To always contribute to the development of our employees, based on an awareness of people’s central role in realizing our basic values,
  • To embrace a diligent attitude towards the environment and efficient use of resources.